I worked with March of Dimes to create a short form video campaign, calling people to advocate for the health of Moms and Babies.

The goal of this campaign was to present the info from the unique perspective of a college boy. Not a mother, woman or baby. This was to demonstrate that anyone can have a voice in this cause. I also consulted with their video team advising various changes and help edit and construct a long form PSA.

The Result:
4 Videos reaching >206k combined followers
Increased awareness for a nationwide cause
A shift in branding towards new audiences