I worked directly as Marketing and Social Media Director for Berkshire Hathaway Warren Residential. Together we designed marketing campaigns across email and social platforms (with a focus on Instagram short form video), to acquire warm leads and close sales on various homes in the Boston area. Over the course of 5 months, I produced, filmed, and edited over 90 pieces of finished videos, as well as provided over 400 files of raw footage.
The Results:
>300 pieces of uploaded content
Reached >400,000 people with a 3% engagement rate
Brought in 1000+ warm leads
Four leads converted to sales on homes
Increased Instagram Followings by 3x
