The Knitting Tree LA is a yarn store and community in Inglewood Los Angeles. Together we designed a marketing campaign across social platforms (with a focus on Instagram short form video), to sell their keystone product:

The Emotional Support Chicken Kit.

The Results:

  1. Store featured in the LA Times

  2. >25 Instagram Reels and Youtube Shorts made

  3. Reached >406,000 people with a 3% engagement rate

  4. Increased Followers to 13k in only 2 months

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Benoit & Mccarthy Photography